B-Active: A Summer of Action with Slim!
This summer, Slim brought its environmental campaign B-Active to life, in partnership with the National Waste Agency, with a clear goal: to raise awareness and mobilize for a cleaner environment. Through this initiative, Slim showed that everyone can do their part… Dir El Move Dialec (Make Your Move)!
An Engaged Youth Driving Change
At the heart of this campaign, Algerian youth answered the call with energy and determination. Aware of their role in protecting the planet, they proudly carried Slim’s message: every action counts for a greener future.
A Digital Challenge to Take Action
With the NDIF app, Slim launched a cleaning challenge, encouraging citizens to take concrete action. The concept? Mobilizing for cleaner public spaces and sharing their actions. The result: significant mobilization and real impact on the ground!
Influencers Leading the Way
Slim counted on engaged content creators who spread the campaign and motivated their communities to take action for the environment. A viral effect that amplified the message and inspired hundreds of young people to act.
A Traveling Caravan to Raise Awareness On the Ground
Slim’s commitment didn’t stop there! A B-Active caravan toured Algeria’s beaches all summer long, blending awareness with entertainment. An interactive format that attracted summer-goers and created a true moment of sharing about eco-friendly actions.
With B-Active, Slim proved that environmental engagement starts with collective action. And because every move counts, the brand continues to inspire and unite around this essential cause.
