On the occasion of the holy month of Ramadan, Hamoud Boualem launched the solidarity campaign “Elkhir Yedjma3na”, in partnership with the El Basma Project association, to support children living in precarious conditions.
Through a limited edition of its iconic beverages – Hamoud La Blanche and Selecto – the company aimed to contribute to an educational, human, and psychological support program designed to give these young individuals the best chances of success. Each bottle sold directly helped fund this initiative.
More than a donation, this was an active commitment against school dropout, with the involvement of doctors, psychologists, coaches, and dedicated volunteers. The objective: to restore confidence, strengthen motivation, and open new perspectives for these children.
As a company deeply rooted in Algerian society, Hamoud Boualem remains attentive to the country’s social realities. Access to education and equal opportunity are priorities to be defended with determination.
Promoted on social media and supported by many influencers, the campaign raised public awareness of the tangible impact a simple gesture can have when it is part of a sincere and collective effort.
“Elkhir Yedjma3na” is the belief that together, we can change lives, encourage progress, and help build a fairer future, step by step.
