This operation marks a key milestone for the Algerian agri-food industry.
It reflects a strong commitment to bringing together two emblematic Algerian brands—major players in the country’s economic development.
By uniting two flagships of the beverage sector, this alliance aims to preserve local expertise while giving new momentum to the ROUIBA brand. It also paves the way for strengthened industrial and logistical capacities by activating sustainable synergies in the service of performance and competitiveness.
Founded in 1878, HAMOUD BOUALEM has distinguished itself through its ability to innovate while remaining true to its heritage. This closer collaboration with NCA ROUIBA—created in 1966 by the Othmani family—marks a new chapter in its journey. The ambition: to support ROUIBA in a new phase of growth, while respecting its identity and reinforcing the strong bond it shares with Algerians.
“We are committed to preserving the brands that shape the identity of our country. Above all, this alliance represents a strong commitment: to build, together, a path of trust in service of consumers and the development of the local industry,” said Abdenour Houaoui, Chairman and CEO of HAMOUD BOUALEM.
In a demanding and competitive economic environment, this union symbolizes a clear ambition: to consolidate and elevate a strong, ambitious, and innovative Algerian model.
About HAMOUD BOUALEM
Founded in Algiers in 1878, HAMOUD BOUALEM is one of the oldest family-owned companies in Algeria and across the African continent. Known for its iconic soft drinks such as Selecto, Hamoud La Blanche, and Slim, the company embodies a savoir-faire passed down from generation to generation for nearly 150 years. Today, it is a leading player in the Algerian beverage sector and exports its products to many countries around the world.
